ANALYSIS OF CUSTOMERS USING FUZZY SEGMENTATION
Keywords:
Machine learning, fuzzy clustering methods, segmentationAbstract
The article substantiates the relevance of using machine learning methods for customer base segmentation. Classical and fuzzy clustering methods are compared and advantages and disadvantages of these methods are investigated.
References
K means and fuzzy clustering: Optimizing Customer Segmentation: K means and Fuzzy Clustering Strategies - FasterCapital. FasterCapital. URL: http://surl.li/uciil
Saedi M. Customer Segmentation with Fuzzy Segmentation: Using SQL and Python. Medium. URL: http://surl.li/ucijb
Mall Customer Segmentation Data. Kaggle: Your Machine Learning and Data Science Community. URL: http://surl.li/ucjax
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Published
2024-06-09
Conference Proceedings Volume
Section
Computer science.
